What is the primary purpose of using a clay mask?

The primary purpose of using a clay mask is to absorb excess oil and draw out impurities. Clay masks are specifically formulated to attract and bind to oil, dirt, and other impurities on the skin's surface. Ingredients such as bentonite or kaolin clay are commonly used for their unique properties that help cleanse the skin deeply. When applied to the face, the mask effectively unclogs pores, thereby reducing the appearance of blackheads and breakouts, which is particularly beneficial for oily and acne-prone skin types.

In contrast, while hydration is critical for skin health, clay masks are not primarily designed for this purpose; in fact, they can sometimes leave the skin feeling dry. Soothing irritation is an important function of certain products, but it is not the main attribute attributed to clay masks. Likewise, enhancing skin elasticity is typically associated with products that contain specific ingredients like hyaluronic acid or collagen, rather than clay. Therefore, the function of absorbing oil and drawing out impurities is central to the effectiveness and popularity of clay masks in skin care.